Service Enterprise

United Way of Greater New Bedford is committed to the Points of Light Service Enterprise Initiative. Nonprofits that operate as Service Enterprises more effectively address community needs and spend about half as much as nonprofits that do not use volunteers across all levels of their organization. When an organization leverages volunteers, managing them effectively, it is in a better position to grow.

SEI logoService Enterprise is an initiative of Points of Light and administered locally through the Massachusetts Service Alliance. United Way serves as the local coach for organizations going through the Service Enterprise Certification.

Since 2016, 15 organizations on the SouthCoast have achieved the Service Enterprise Certification, including UWGNB. Four additional organizations are slated to achieve certifications in 2021.

As a Service Enterprise, organizations are among the top 11% of nonprofits in the country in volunteer management and organizational performance.

United Way was certified as a Service Enterprise in 2016 and re-certified in 2021.

Our Service Enterprise Vision

United Way of Greater New Bedford strives to create an environment that welcomes, encourages and engages individuals and families to volunteer to utilize their skills to meet the needs of the organization as well as fulfill the aspirations of the volunteers. Through Volunteer SouthCoast, United Way assists organizations by connecting them with potential volunteers to fulfill organizational needs, thus encouraging volunteerism community-wide.


Interested in becoming a Service Enterprise? Contact Victoria Grasela, VP of Marketing & Community Engagement at or 508-994-9625 ext. 210.


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