Nicole is the Senior Vice President and Chief Diversity officer for BayCoast Bank. In this executive role she is responsible for shaping the company’s internal diversity, equity and inclusion strategy, as well as, building relationships with key leaders, communities and organizations to create awareness and advocacy in a manner that is authentic to BayCoast Bank. Prior to assuming the role of Chief Diversity Officer, Nicole held the title of Senior Vice President, Chief Marketing Officer, providing marketing leadership and support to BayCoast Bank and its affiliates, championing and managing the BayCoast brand, and aligning marketing strategies and initiatives with the organization’s competitive strategy.
Prior to joining BayCoast Bank, she was the Director of Resource Development and Retention for SMILES Mentoring, Inc. (SouthCoast Mentoring Initiative for Learning, Education and Service), providing mentors for at risk youth in the Greater New Bedford and Fall River school communities. This experience gave her a deep appreciation for how non-profits seek to improve the quality of our region.
Nicole holds a Certified Financial Marketing Professional (CFMP) designation, sits on several financial industry boards, including the ABA Bank Marketing School Board, ABA DEI Council, and Vice Chair of the ABA Emerging Leaders Council at the national level, along with MA Bankers DEI Steering committee and Women in Banking Advisory Boards at the state level. Nicole is a strong community advocate and has always been involved with many boards and ad-hoc committees for local non-profit organizations over the past 20 years, including Board Member Youth Opportunities Unlimited, Board member and Chair YWCA of Southeastern MA, Global Learning Charter Public School Ambassador, Big Brothers Big Sisters, Meeting Street, Women’s Fund of SEMA, Our Sisters School, Leadership SouthCoast, SouthCoast Serves, Junior Achievement, and United Way. She is a recipient of the 2015 Leadership Southcoast Distinguished Alumni Award and in 2016 the YWCA Women of Distinction- Yvonne Drayton Award.
Nicole is a graduate of the New England School of Financial Studies and is currently pursuing her Bachelor’s Degree in a fast- tract program through Bristol Community College and UMASS Dartmouth.
