United Way Welcomes New Director of Corporate Relations

United Way of Greater New Bedford welcomes Deborah A. Soares as the Director of Corporate Relations.

Ms. Soares joins United Way of Greater New Bedford after spending more than 10 years of her career in broadcasting sales, most recently at Plymouth Rock Broadcasting. The nature of her past work centered on relationship building, sales, and interpersonal skills – all will be a benefit in her new role at United Way.

As Director of Corporate Relations, Ms. Soares will develop, implement, and refine strategies to increase retention and growth of the corporate donor, volunteer base and related financial and in-kind resources in support of UWGNB’s mission. This position will focus on the annual Workplace Giving Campaign, corporate giving and engagement, sponsorships, and provide general support to UWGNB’s overall fundraising efforts.

“We are pleased to welcome Deb as part of our development team, especially as we begin our 65th annual campaign,” said Michelle N. Hantman, President & CEO of United Way. “Deb has an extensive background in sales and corporate relations. Her skills will help United Way of Greater New Bedford broaden and deepen engagement among our corporate partners in order to impact change for our community.

Ms. Soares received a Bachelor of Arts Administration degree from Wagner College and holds a Master of Business Administration from the University of Massachusetts Dartmouth.

United Way fights for the health, education, and financial stability of every person in Greater New Bedford by mobilizing people, partnerships, and resources. Since 1953, United Way has served the City of New Bedford and surrounding towns of Acushnet, Dartmouth, Fairhaven, Freetown, Marion, Mattapoisett, Rochester and Wareham. To learn more about United Way of Greater New Bedford, visit unitedwayofgnb.org.